We had the chance to be present at the fifth edition of the Dubai Design Weekagain at the Dubai Design District (D3). This annual event highlights the best of design, architecture, craftsmanship and creativity from the Middle East. And this year was extra special as we – @fronteriors, a furniture company I started together with fellow stylist @houseofhawkes – were asked to speak at the Forum about building a brand online.
As you might have seen, @fronteriors – the side hussle that I started with fellow stylist @houseofhawkes – opened her virtual doors last month. It was a dream of ours to make furniture. And with a long and colourful history of #ikeahacking, the notion of designing a unique and stylish collection of doors, tops and sides to fit IKEA furniture frames was the ideal business concept for us to pour our passion and creativity into knowing there would be highs and lows.
Six months ago I started the little adventure called fronteriors together with fellow stylist and friend @houseofhawkes. We both had a dream to design and build furniture. And so, without any big fat business plan, we decided over lunch to design a range of custom doors and tops to fit a selection of IKEA furniture frames that we work with a lot in our interior styling jobs.
Over the last few months we have been selecting materials, colors and accessories. We had to get techie and design, build and test a website. The fun part was seeing the actual product come to life and doing the photo shoots. The less sexy side was tons of admin, calls, errors and hick ups. However: no rain, no shine… and we did it!
If you are a hard core follower, you might know that this Blog started out with just a name in a note book and a passion for beautiful design. Without any mastermind plan (or knowing how a blog actually worked), I started sharing inspiration. And so the journey of becoming an interior stylist began… But now it is time to evolve into Live Loud Girl 3.0