As an entrepreneur these times are tough.
I am not even going into the details as everyone has their own story. Some families are solely dependent on this income, others are not. No matter the situation, industry or part of the world you are in at the moment, we can all agree that entrepreneurs have to sit tight, get creative and reinvent themselves in this uncertain and unpredictable situation.
Lock down = Slow down
Even though interior styling is not really a vital industry, we are feeling it big time. No projects, no income. Simple as that.
We are perfectly fine with people seeing this as a ‘glass is half empty’ situation. Yet we feel that we need to find the silver lining. Both for our own businesses (Live Loud Girl and Fronteriors) and for the platform we are.
In good times we love inspiring entrepreneurs by sharing knowledge and our experiences of having an own business. Now that we are in the middle of this heavy weather, we would like to do the same.
With opportunities slowing down or evaporating, we don’t seen to have more time. Home schooling 2 children has proven to be a full time job. To stay sane, we do want to have some dedicated time for ourselves and for our businesses.
Not to work IN the business, but ON the business. Is there a difference then? Yes, absolutely. The thing is that normally, as an entrepreneur, you probably only have time for the first. Now is the time to focus on the latter.
Working IN your business means producing revenue. It is being caught up in the operational side of things. As an entrepreneur you are probably the CEO, the finance director, marketing guru, production line vice president, the efficient secretary and the gastronomic canteen owner. For Live Loud Girl, revenue producing business is designing, doing client installations, styling photo shoots for brands or products… We love it and do this 80% of the time (20% being the far less sexy admin of owing an own business).
With Fronteriors we are kept busy with shooting our furniture, factory visits, improvements on the product and always working on the next collection.
Working ON your business means refining it, finding ways to grow and to add value in the long run. It is working on a more solid foundation, building an even stronger brand, creating more focus. Especially now, it is looking for ways to make a living with the restrictions we have.
How to do this? Well that is different for every business out there. But we can give you a few ideas.
We fully support small businesses and are giving shout outs to our favorite ones on stories. Feel free to reach out via DM if you have any questions and we hope you and your business will come out of this s*#@ show stronger, better and evolved. Best of luck to you all!
Working ON your business
- Get organised: This is the time to clean up all those dropbox folders and files on your desktop. You will be surprised on how much you store and don’t need. Or sometimes find something that might be of use again.
- Update your social platforms: On a day to day basis, many of us don’t have the time to update websites. But keep in mind, your ‘about’ page is one of the most visited pages. So make sure it looks good. The same goes for your Instagram Bio, your Facebook page… This is the time!
- Create an image bank: Whether you create your own photography or have other people shoot for you, you might have the time for it now. And photographers out there will be happy to have something to work on.
- Invest in yourself: You are never too old to learn. There are so many courses online in every single subject. Some free, some on a subscription. Our team is working on several subjects right now to be more knowledgable once we are up and running again.
- Reach out to your client base now and let them know where you stand. Thank them for their support or maybe spoil them with a freebee. Everyone is in this together and people are helping each other like never before.
- Stay positive: we know this is a hell of a time, yet you have worked very long to get where you are today. Get creative and try to think of other ways to earn a salary.
Photo gallery: Top and first photo: Working from home combined with home schooling | Below the things we miss doing during lock down: Art Direction and styling for Jotun | My other business @fronteriors | Home installations | Collaborative shoots | Photo shoots | Office days