Visiting the Stockholm Design Week has been one of the highlights of 2020. And I can say that even though the year is just started.
Being a Scandinavian design enthusiast, it was incredible to be in a part of the world where so many of my favorite designs come from. And I am not only talking about interiors. This also goes for fashion, styling and a new found interest: the Scandinavian food.
Now that the stardust of my Nordic adventure is settling, I finally have the time to share the trends I found most stunning and memorable.

We all know that the Scandinavians have an incredible talent for styling. So at the fair we were like kids in a candy store. Every installation was eye-catching due to the Scandinavian signature ton-på-ton (look it up).
My very favorites were String Furniture and New Works. Those stands were both styled by one of our favorite Design Studio’s: Lotta Agaton Interiors.
Overall we noticed lots of soft, nature-inspired shades giving the whole fair a refined look that we know so well from this part of the world.

The trends that caught our eye were not fully expected. Although the catwalk will sometimes give us a heads up on upcoming trends, we were a bit surprised by some. We do believe that you will be seeing more of this the coming year. If not with someone else, then definitely with us as we would love to explore working with these materials, lines and tones.

Trend 1: Heavy Texture

Although it is hard to say goodbye to our beloved velvet, we do feel that this trend is on it’s way out. But not to worry. We will be getting something nice in return: heavy and textured materials like Bouclé.
This is a resurfacing trend from the 70’s and 80’s which gives furniture – but also fashion – a whole new dimension. Bouclé is hot, especially for loungers and sofa’s.
Bringing texture into a room can transform a place from flat and plain to rich and full. It makes a space come alive.

Trend 2: Curvy, Slouchy and Organic lines

Even though we know Scandinavian design to be all about clean lines and a minimalistic style, things are changing. We are seeing organic shapes, curvy and slouchy furniture and softer silhouettes. We are loving this direction both for home decor and fashion. Doesn’t it feel like one big hug?

Trend 3: The color pallet of browns

When colors are given the names of some of our favorite foods, we just have to get on board. Hazel, Walnut, Cinnamon and Dark Chocolate were only a few of the tones tat stood out during the Design Week. Everywhere we saw beautiful dark woods giving us a strong connection to nature. Browns combine beautifully together, or with other neutral tones.

PS remember the trends from Milan from last year? Pastels are also still around so don’t toss out that baby blue coat just yet…

Top photo | The Sculptors Residence – a collaboration between Norm Architects | Dux Nordic | Menu | Pic by Trendgruppen PR
Trend 1: New works chair | &tradition chair | Woodio Design sink |Jeanette Madsen | Boucle fabric | New works sofa | Boucle throw | Skims loungewear |
Trend 2: Artillerriet lounge chair | Muuto vase | Jeanette Madsen | Ferm Living vase | Atbo furniture chair | Swedese side table | Urban Outfitters sofa | Linda Tol |
Trend 3: Brown on brown fashion | Wooden table | Arabesk armchair | String Furniture shelves | Coffee tables | Summer School Shop mugs | Styling at String Furniture |


As stylists, we are all about getting some inspiration during the vacation. We love traveling, finding new materials, styles and trends. And we can’t keep ourselves from visiting interior shops and markets when we are abroad. Our holiday plans most always include staying in a capital city where our carefully planned lunch address (with a beautiful interior) is just coincidentally around the corner from a store that has been on the ‘must visit’ wishlist. Yes, gathering inspiration during our vacation is of a high priority.

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The Milan design week has just come to an end and we are very happy that we could visit it once again. We traded in office mornings and dates with our laptops for wandering the streets of the design and fashion capital of Italy. Spending a week here, spotting trends, seeing so many installations and speaking to suppliers got us so inspired that we can’t wait to start creating again ourselves.

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Some big news! We bought a coastal holiday home in The Netherlands. Well actually it is a tiny villa on a holiday home park. Last Tuesday we received the keys to our new holiday home which is located in Zeeland, on the Dutch coast. Although we have gotten very spoiled in Dubai with the warm sea and the many beach days a year, going to a Dutch beach is still incredible. After 8 years living as expats, we are excited to own our place again in Holland.

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