HOW TO SHELFIE

Now what is a shelfie?
A shelfie is a widely hashtagged social media pic of a shelf that you put some time and effort into. So no need for duck faces or wrinkle filters, it is only your shelf and its content that needs to look good.
For interior stylists like us it is a nice way to display a combination of some of our own treasures and new favorites while demonstrating our styling skills.

Since we always get so many comments on the shelfies we install (either in projects or at home) we wanted to take the time to show you how we roll when creating a shelfie. Now nothing is written in stone and you can shuffle around as much as you like, there are just a few pointers that we want to share.

We always love to start with a blank canvas, in this case: an empty shelf.
We are starting off with some beautiful acrylic shelves from By Something Els

Our first item is always the books. Use some (esthetically correct) favorites of the kids, different sizes, colors or maybe just go for that beautiful cover.
Second thing to add is a cute postcard or small print.
For accessorising we love wooden toys like Pinch Toys or the Animal Kingdom from Sarah & Bendrix. They just add that touch of vintage and warmth that we think can not be left out.
To funk things up we like to use some signage. Words on banners, flags, signs… they can all work well depending on the vibe you want to create.

Don’t think you are done just yet as we like to do what is called: styling off the shelf. The space between, above and under the shelves to us is just as important.
So we start off with hanging something in between. A garland is always a good idea as it adds color, texture and a different shape.
You can also hang something to the side or above the shelves like we did with the mini tiger rug before in the playroom. And definitely do not forget the space under the shelves. As storage addicts we love to extend our shelfie to the top part of a storage basket or box so that we use the whole part of the wall.
Styling off the shelf also allows you to pull things out of balance. Balance in your life is good but your shelf can very well do without it.

There you have it. We hope we inspire you with the short videos of how we handle a shelfie for a girls and a boys room and a more neutral one. Give it a go, have some fun. And remember, if you are not happy with it, just start again from scratch.

Shelfie 1- Neutral

Cars Pinch toys | Moon Zoe Rumeau | Hoop Aro For Kids | Mushroom Severina Kids | Print My deer | Flamingo Fiona Walker | Print Peek & Pack | Garland Severina Kids |  Acrylic Shelves By Something Els

Shelfie 2- Girls

Wooden animals Sarah Hendrix | Moon Zoe RumeauHoop Aro For KidsMushroom Severina KidsFlamingo Fiona WalkerPrint Peek & Pack | Garland Velveteen Babies |  Rhino Severina KidsAcrylic Shelves By Something Els

Shelfie 3 – Boys

Cars Pinch toys | Moon Zoe Rumeau | Hoop Aro For Kids | Mushroom Severina Kids |  Flag Bobo Choses  | Lucky Boy Sunday dollAcrylic Shelves By Something Els

LAUNCH JOTUN COLOR TRENDS 2018

otun Launch 2018 colors dubaiIn the category ‘better late then never’, we would love to share a project with you that has kept us very busy the last few months.

For interior stylists it is always exciting when new color cards are being launched. Especially when it is the color card of our partner Jotun. And this years trend color launch was extra special since we were in charge of styling the event including the roll out in the region. Inspired by the new color pallets and a direction that we were given from the head office in Norway, we created a set up for the launch event including a sit down dinner at stunning Inked Dubai.

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ROOMSTYLING: PARTY HEARTY GIRLS ROOM – BOYS ROOM

We always get excited about installations. That is the most rewarding part of our jobs. To see happy dwellers enter their new room for the first time is quite a bit thing for us . Especially when they are old enough to have an opinion…

In our latest installation we were asked to take care of the styling of a girls and a boys room. Two different genders, ages and styles yet all under one roof. A fun adventure in working with some amazing new products and a few golden oldies.

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STYLING PROJECT – JOTUN WONDERWALL & ROYAL VELVET

Ready, set, action!
We were so excited and honored to do our first styling job of a video shoot. We were asked to take care of the styling  for the setting of the online campagne for the launch of Jotun’s Wonderwall and Royal Velvet paint range starring beauty blogger @raniafawazz.

Jotun is a brand that we often work with (and for). Yet this being a video shoot did make things a bit more thrilling then usual. For weeks our mind was set on getting the perfect items and props together.

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