Starting this summer with sort of a big deal. We were approached by ZARA to shoot for their new SPRING SUMMER 18 campaign – The Sun and Sand editorial.
Key elements in the briefing were wild, natural and a summer environment with details like stone, wood and sand. My boys are wearing the Zara boys new collection which with their terracotta shades and soft cotton and linen materials are perfect for outdoor summer adventures.
A collaborative shoot is one of our own styling initiatives to highlight products and brands we love. It allows us to be innovative and creative guided by our own enthusiasm and Dutch spontaneity. We believe in the strength of combining different brands, products and players, from well known companies to upcoming creatives.
The starting point for this collaborative shoot was this gorgeous Krethaus Nido bed. The combination of natural alder wood, the high headboard and the clever boxes at the end make it a perfect bed for growing kids. The bed can be used for toddlers, and when removing the boxes, its perfect for bigger kids.
After the last two settings, a nursery and a girls’ room, we wanted to portray a gender neutral setting which could be an inspiration for a shared room.
By balancing out the color pallet and bringing in playful elements, it can work both ways making it really playful and unique.
We are proud to share with you something that only a few years ago was far beyond our wildest dreams.
When we were asked to be the Art Director for styling the Jotun Kids Collection we knew it would push us to create something we had never done before, we knew we needed to think big. It gave us the opportunity to work with a great team of professionals and creatives. It allowed us to grow.