LAUNCH JOTUN COLOR TRENDS 2018

otun Launch 2018 colors dubaiIn the category ‘better late then never’, we would love to share a project with you that has kept us very busy the last few months.

For interior stylists it is always exciting when new color cards are being launched. Especially when it is the color card of our partner Jotun. And this years trend color launch was extra special since we were in charge of styling the event including the roll out in the region. Inspired by the new color pallets and a direction that we were given from the head office in Norway, we created a set up for the launch event including a sit down dinner at stunning Inked Dubai.

For the Jotun offices in Algeria, Egypt, Iran, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Sudan and the UAE we were in charge of designing a setting to present the new color card.

You would think that you would know all the colors out there right now yet every Jotun launch is surprising. Not only the colors on their own, it is all about the complementing colors that jointly make a themed pallet. This is the new Jotun color collection for 2018:

Serenity is all about peach, blush and sandy brown. Think of African soil, handicrafts, stone and wood. This combined with creme white gives the pallet a flesh yet warm feel.

City is a blue based pallet deep and cool blue tones. Combined with a marble grey and a warm wood tone they create a urban pallet.

Nature makes you smell the greenery outside. A tropical feel with fresh and deeper greens in combination with pink tones give a recharging effect.

You would think that the City pallet is right up our street. And it is. We would be comfortable working with any of these colors. Yet our very favorite is the Dark Teal – a warm and surprising color greenish blue from the Nature collection that we can’t wait to use. Stay tuned as we already have some ideas about how to use this!

A color that we got totally hooked to is Blushing Peach from the Serenity pallet. It is so easy to style in different ways. If you are looking for a color that is bold yet effortless to combine, this is the one.

We would like to thank Jotun for this opportunity and our partners The Movement and Florette for making this possible!

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ROOMSTYLING: PARTY HEARTY GIRLS ROOM – BOYS ROOM

We always get excited about installations. That is the most rewarding part of our jobs. To see happy dwellers enter their new room for the first time is quite a bit thing for us . Especially when they are old enough to have an opinion…

In our latest installation we were asked to take care of the styling of a girls and a boys room. Two different genders, ages and styles yet all under one roof. A fun adventure in working with some amazing new products and a few golden oldies.

We started with a color scheme for the boys room. For a 7  year old we definitely wanted it to be a space where he can grow into so we went for some bold complimentary colors.
On his wish list was a bunk bed and we were able to grant him that one with a beautiful and timeless Flexa bed.  And he happened to be a grid fan… High five to that as we have no problems with grid bedding from Cats and Boys and some dito wall paper from Ferm Living.
The Jotun foresty green gives the room a more mature feel yet the unfinished tough of the top keeps it playful and fun.
Time now for some ‘Loud’ elements. The yellow Flexa shelving really freshens up that mature green, just like the Banana poster from The Poster Club. And how about the orange stool from Ikea? Such funky elements for a boy this age.

For the girls room we had no choice then to use pink. We did however choose a warm blood orangy color by Jotun which is girly yet also a little more adaptable to use with other colors. And to separate the sleeping and chilling corners of the room, we decided to color one wall only half way. In this corner of the room we chose to hang a Byron Bay hanging chair from Tribe. We know you have seen it before, remember our Dip Dye teen room? It is such an iconic piece that will be used for years and years!
We never shy away from a good book shelfie as you might know and this time we used some gorgeous styling elements like the Pink Giraffe & Unicorn Finger Puppets by Party Camel Velveteen Babies Garland, the set of Mikanu pears and the Fiona Walker animal heads via Tribe.
On the opposite wall we went for some good old wall dots from Urban Walls and a Pax and Hart poster via Bysomethingels complimented by the rainbow pillow on the bed

 

STYLING PROJECT – JOTUN WONDERWALL & ROYAL VELVET

Ready, set, action!
We were so excited and honored to do our first styling job of a video shoot. We were asked to take care of the styling  for the setting of the online campagne for the launch of Jotun’s Wonderwall and Royal Velvet paint range starring beauty blogger @raniafawazz.

Jotun is a brand that we often work with (and for). Yet this being a video shoot did make things a bit more thrilling then usual. For weeks our mind was set on getting the perfect items and props together.

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SHAKE IT LIKE A SNOW GLOBE

Every now and then we want to take the house and shake it like a snow globe. When it is time for a change, we wil start shaking and hope that everything falls into a nice place. We get very exited about change and often take the opportunity to see how we can welcome in a new season or vibe by shopping in every room of the house. 

Playing around with furniture and accessories will often let you realize how multi functional most items are and therefore allow you to style them in various ways. 

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