Just over a year ago, things shifted. Live Loud Girl had been evolving and finally we weren’t afraid anymore to say we were more then ‘just’ interior stylists with the focus on kids rooms. We see ourselves as a creative agency now. We have been allowing ourselves to get out there and take on bigger commercial projects. We focus more now on art direction, styling consultancy and building a brand.
Besides all this, my new business @fronteriors has been growing at the same speed as my kids. Together with my business partner @houseofhawkes I have been working around the clock to build a solid business. It has been all about finding a balance between following our gut feeling and doing what is commercially viable.
Although it was not intentional, both businesses complement each other. It is not possible (and not necessary) to draw a line between where one starts and the other one ends. Something that really came to show when I installed my own @fronteriors wall unit at home this week. Styling and furniture are two of my greatest passions. This passion and style have evolved over the years though.
Ingredients that changed my DNA
Traveling and living in different places in the world has definitely influenced my style, but also the way I do business. It allows me to push myself and be pushed by the people I have around me.
My Dutch roots give me guidance and keep things very clear (ask anyone from the Live Loud Girl or Fronteriors team…). My time in New York has taught me to stand out. And the Middle East gave me the opportunity to follow my heart and actually bring everything together. All these ingredients make it my own and – hopefully – unique. Even though I am genetically Dutch, I feel that these ingredients have changed my DNA.
The new focus
My focus at the moment is on entrepreneurship. It shifted from becoming a stylist to building a brand and running a company.
My dream and goal is to have @fronteriors grow into a healthy, confident brand which allows anyone around the world to welcome a piece of furniture into their home with a Scandinavian design feel.
Live Loud Girl is still my platform to tell my story about style. It will still be the place where we focus is on inspiring home owners to let their homes tell their story. On showing how to work with what you have, and sometimes adding that LOUD element. But with both businesses I want to focus on style. Untouchable, transformable, ever-changable style.