BUILDING A BRAND

Just over a year ago, things shifted. Live Loud Girl had been evolving and finally we weren’t afraid anymore to say we were more then ‘just’ interior stylists with the focus on kids rooms. We see ourselves as a creative agency now. We have been allowing ourselves to get out there and take on bigger commercial projects. We focus more now on art direction, styling consultancy and building a brand.

Besides all this, my new business @fronteriors has been growing at the same speed as my kids. Together with my business partner @houseofhawkes I have been working around the clock to build a solid business. It has been all about finding a balance between following our gut feeling and doing what is commercially viable.

Although it was not intentional, both businesses complement each other. It is not possible (and not necessary) to draw a line between where one starts and the other one ends. Something that really came to show when I installed my own @fronteriors wall unit at home this week. Styling and furniture are two of my greatest passions. This passion and style have evolved over the years though.

Ingredients that changed my DNA

Traveling and living in different places in the world has definitely influenced my style, but also the way I do business. It allows me to push myself and be pushed by the people I have around me.
My Dutch roots give me guidance and keep things very clear (ask anyone from the Live Loud Girl or Fronteriors team…). My time in New York has taught me to stand out. And the Middle East gave me the opportunity to follow my heart and actually bring everything together. All these ingredients make it my own and – hopefully – unique. Even though I am genetically Dutch, I feel that these ingredients have changed my DNA.

The new focus

My focus at the moment is on entrepreneurship. It shifted from becoming a stylist to building a brand and running a company.
My dream and goal is to have @fronteriors grow into a healthy, confident brand which allows anyone around the world to welcome a piece of furniture into their home with a Scandinavian design feel.
Live Loud Girl is still my platform to tell my story about style. It will still be the place where we focus is on inspiring home owners to let their homes tell their story. On showing how to work with what you have, and sometimes adding that LOUD element. But with both businesses I want to focus on style. Untouchable, transformable, ever-changable style.

UPGRADE WITH @FRONTERIORS

my @fronteriors cabinet

We have been working around to clock to get my new business up and running. Yet, believe it or not, there has not been an upgrade with @fronteriors in my own house yet. Typical right?
It was time to make my own order to enable me to upgrade my existing IKEA BESTA cabinet. Because first of all, I was dying to finally bring those gorgeous cane doors into my living room. But I also wanted to see if it is really as easy as we say it is.
There was only one way to test my own product (and relationship…). And that was by asking my dear husband (aka @LiveLoudBoy) to take on this project.



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SHOP THE LOOK – LIVING ROOM

Live Loud Girl works together with clients who need guidance in styling their home. We take care of anything from a single (kids) room to an entire house, from design board to final installation. 

Last year just before summer we had the chance to go beyond the borders and get our hands dirty on a very exciting project. A new house that were to become a home for a family of five. The seven rooms were all projects on their own, allowing us to really get our creative juices flowing.

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GUEST ON THE BLOG – @NICO_SMALLITTLE

We are fans of Italian food, Italian fashion and of this Italian blogger @nico_smallittle  we came across on Instagram.
Because we love her style, we asked her if she would be open to share some of her favorite photo’s from her home.  Today she gives us a home tour and some of her best go-to places for furniture and accessories.