LAUNCH JOTUN COLOR TRENDS 2018

otun Launch 2018 colors dubaiIn the category ‘better late then never’, we would love to share a project with you that has kept us very busy the last few months.

For interior stylists it is always exciting when new color cards are being launched. Especially when it is the color card of our partner Jotun. And this years trend color launch was extra special since we were in charge of styling the event including the roll out in the region. Inspired by the new color pallets and a direction that we were given from the head office in Norway, we created a set up for the launch event including a sit down dinner at stunning Inked Dubai.

For the Jotun offices in Algeria, Egypt, Iran, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Sudan and the UAE we were in charge of designing a setting to present the new color card.

You would think that you would know all the colors out there right now yet every Jotun launch is surprising. Not only the colors on their own, it is all about the complementing colors that jointly make a themed pallet. This is the new Jotun color collection for 2018:

Serenity is all about peach, blush and sandy brown. Think of African soil, handicrafts, stone and wood. This combined with creme white gives the pallet a flesh yet warm feel.

City is a blue based pallet deep and cool blue tones. Combined with a marble grey and a warm wood tone they create a urban pallet.

Nature makes you smell the greenery outside. A tropical feel with fresh and deeper greens in combination with pink tones give a recharging effect.

You would think that the City pallet is right up our street. And it is. We would be comfortable working with any of these colors. Yet our very favorite is the Dark Teal – a warm and surprising color greenish blue from the Nature collection that we can’t wait to use. Stay tuned as we already have some ideas about how to use this!

A color that we got totally hooked to is Blushing Peach from the Serenity pallet. It is so easy to style in different ways. If you are looking for a color that is bold yet effortless to combine, this is the one.

We would like to thank Jotun for this opportunity and our partners The Movement and Florette for making this possible!

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STYLING PROJECT – JOTUN WONDERWALL & ROYAL VELVET

Ready, set, action!
We were so excited and honored to do our first styling job of a video shoot. We were asked to take care of the styling  for the setting of the online campagne for the launch of Jotun’s Wonderwall and Royal Velvet paint range starring beauty blogger @raniafawazz.

Jotun is a brand that we often work with (and for). Yet this being a video shoot did make things a bit more thrilling then usual. For weeks our mind was set on getting the perfect items and props together.

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COLLABORATIVE SHOOT: COTTON CANDY SKIES

Organising a collaborative shoot requires time and creativity. Of the first one we have too little, of the second one too much. Yet we managed to clear our agendas to try and create a setting that is original, inventive and inspirational. With no boundaries, no restrictions, ourselves as our client, a beautiful collection of small business brands and an empty garage as our studio, our imagination was set free.

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ROZENKELIM – RUG GIVE AWAY


Rugs are  a total must have in our home. They add structure, warmth and soul to a space. The best thing about rugs is that it is such an easy way to change the vibe of a room.

It is no secret that we love to work with Rozenkelim as they have an amazing selection of distressed carpets and berbers. We have used them in our installations of living rooms, bedrooms, playrooms and nurseries like the custom made hot pink Beni Ouarain rug and the grid berber in this girls bedroom. And also in our own living room you can find a vintage rug from Rozenkelim. The darker tones go beautifully with the overall white interior.

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