We are proud to share with you something that only a few years ago was far beyond our wildest dreams.
When we were asked to be the Art Director for styling the Jotun Kids Collection we knew it would push us to create something we had never done before, we knew we needed to think big. It gave us the opportunity to work with a great team of professionals and creatives. It allowed us to grow.
Every year Jotun launches new color pallets. This year’s Kids Collection is made with the help of children as they are the most creative ones around us. Based on their wild opinions, their favorite colors and imaginative stories, Jotun created three themes:
Once upon a time – Red, Blue and Teal – Purple dinosaur.
The eight colors of each theme form a beautiful pallet which was our starting point for the design. With online concept store Smallable as our exclusive partner for furniture and accessories we made nine settings for the collection.
The final design design, the production and seeing it all come together in these beautiful pictures makes us blush. The end result has exceeded our expectations.
This opportunity has showed us that doing what you love, following your instincts and lots of hard work pays off. We have been styling for the last 4 years and sometimes we still feel like rookies, crossing our fingers during a job. Yet working for Jotun and seeing the final result is nothing but humbling. Without the constant support of Jotun and their lovely team this would not have been possible.
Art Direction & Styling Live Loud Girl | Photography Maha Edde | Styling Items Smallable | Kids Fashion Styling Kristin Nystrom
In the category ‘better late then never’, we would love to share a project with you that has kept us very busy the last few months.
For interior stylists it is always exciting when new color cards are being launched. Especially when it is the color card of our partner Jotun. And this years trend color launch was extra special since we were in charge of styling the event including the roll out in the region. Inspired by the new color pallets and a direction that we were given from the head office in Norway, we created a set up for the launch event including a sit down dinner at stunning Inked Dubai.
Ready, set, action!
We were so excited and honored to do our first styling job of a video shoot. We were asked to take care of the styling for the setting of the online campagne for the launch of Jotun’s Wonderwall and Royal Velvet paint range starring beauty blogger @raniafawazz.
Jotun is a brand that we often work with (and for). Yet this being a video shoot did make things a bit more thrilling then usual. For weeks our mind was set on getting the perfect items and props together.
What is the difference between a house and a home? A space and a room? What makes a random area in your house a sanctuary you want to escape to?
At the Milan Design Week we literally kept walking into a new trend that opened our eyes. It is a theme that is all about how connecting with people is more important then ever. ‘Everything is connected’ was not only the title of Jotun‘s design exhibition, we also felt this proposition at brands like IKEA, Carl Hansen and Son, Vitra and many more.