Ready, set, action!
We were so excited and honored to do our first styling job of a video shoot. We were asked to take care of the styling for the setting of the online campagne for the launch of Jotun’s Wonderwall and Royal Velvet paint range starring beauty blogger @raniafawazz.
Jotun is a brand that we often work with (and for). Yet this being a video shoot did make things a bit more thrilling then usual. For weeks our mind was set on getting the perfect items and props together.
The set was in an empty villa somewhere in Dubai where we were asked to style four rooms. With the Jotun Brand in the back of our heads, we strived to create a setting that was a good mix between their Nordic style and our Live Loud signature. A warm and structured wall combined with some beautiful furniture and accessories became the backdrop for the model.
What is the difference between a house and a home? A space and a room? What makes a random area in your house a sanctuary you want to escape to?
At the Milan Design Week we literally kept walking into a new trend that opened our eyes. It is a theme that is all about how connecting with people is more important then ever. ‘Everything is connected’ was not only the title of Jotun‘s design exhibition, we also felt this proposition at brands like IKEA, Carl Hansen and Son, Vitra and many more.
We are excited to be back at the most spectacular show of the season. The Milan Design Week so far has been impressive and fun.
This year we are happy to see Jotun back in the Ventura Lambrate design district. Curated by Katrin Greiling the exposition ‘Everything is connected’ brings together talents of the Norwegian design and craft scene to tell the story of the country’s creative presence. This all against the backdrop of Jotun’s newest colors that will set the trend for this year. Norwegian Wood, Blue River and Nordic Breeze have been exclusively designed for Milan Design Week.
Changing seasons always makes our stylist heart a little restless as this is the perfect moment for change. We were very curious about some of the colors on Jotuns new color chart and that in combination with being totally ready for something different made us decide to take a little gamble.
The good thing about creating a statement wall in your home is that it is a big effect in very little time. This wall only took one can of paint and four hours to complete including the styling. The proof is in the video. Bye bye white walls, hello dusty red!