What is the difference between a house and a home? A space and a room? What makes a random area in your house a sanctuary you want to escape to?
At the Milan Design Week we literally kept walking into a new trend that opened our eyes. It is a theme that is all about how connecting with people is more important then ever. ‘Everything is connected’ was not only the title of Jotun‘s design exhibition, we also felt this proposition at brands like IKEA, Carl Hansen and Son, Vitra and many more.
Organising a collaborative shoot requires time and creativity. Of the first one we have too little, of the second one too much. Yet we managed to clear our agendas to try and create a setting that is original, inventive and inspirational. With no boundaries, no restrictions, ourselves as our client, a beautiful collection of small business brands and an empty garage as our studio, our imagination was set free.
We are excited to be back at the most spectacular show of the season. The Milan Design Week so far has been impressive and fun.
This year we are happy to see Jotun back in the Ventura Lambrate design district. Curated by Katrin Greiling the exposition ‘Everything is connected’ brings together talents of the Norwegian design and craft scene to tell the story of the country’s creative presence. This all against the backdrop of Jotun’s newest colors that will set the trend for this year. Norwegian Wood, Blue River and Nordic Breeze have been exclusively designed for Milan Design Week.
Every now and then we want to take the house and shake it like a snow globe. When it is time for a change, we wil start shaking and hope that everything falls into a nice place. We get very exited about change and often take the opportunity to see how we can welcome in a new season or vibe by shopping in every room of the house.
Playing around with furniture and accessories will often let you realize how multi functional most items are and therefore allow you to style them in various ways.