my @fronteriors cabinet

We have been working around to clock to get my new business up and running. Yet, believe it or not, there has not been an upgrade with @fronteriors in my own house yet. Typical right?
It was time to make my own order to enable me to upgrade my existing IKEA BESTA cabinet. Because first of all, I was dying to finally bring those gorgeous cane doors into my living room. But I also wanted to see if it is really as easy as we say it is.
There was only one way to test my own product (and relationship…). And that was by asking my dear husband (aka @LiveLoudBoy) to take on this project.

Out with the BESTA doors…

Our BESTA has seen many spaces. In our old house it was in the master bedroom, used as storage for bedding. Now it is in the living room as storage for books, dinner ware and random bits. Although the white finish made it very versatile, I was ready for a change. This room needs a statement piece. And that is what @fronteriors is all about. Upgrading affordable furniture to something you absolutely love.

In with @fronteriors

We only needed a morning slot, a screwdriver and a coffee. @LiveLoudBoy started by removing the existing cabinet doors. Only tool needed: a screwdriver. Then he had to simply add the hinges to the @fronteriors doors and click them into place.
It took him only 40 minutes to change all doors. And with this the total look of this cabinet. I added some accessories on the top to make the look complete.

A successful test! I am loving my upgraded IKEA furniture and our relationship is still solid. It is so nice to finally have my own @fronteriors piece in the house. I can assure you, you will see more of this in upcoming installations. Let us know which look you would like to see!

SHOP THE LOOK: White IKEA BESTA Cabinet | @fronteriors Cane Beige doors |Burgundy Catcooee Ball vase | Pink print by The Poster Club | Milk jug ‘A’ by Design Letters |

IKEA BESTA cabinet
cane @fronteriors doors
the new look
cane @fronteriors doors


The highs and lows of fronteriors

As you might have seen, @fronteriors – the side hussle that I started with fellow stylist @houseofhawkes – opened her virtual doors last month. It was a dream of ours to make furniture. And with a long and colourful history of #ikeahacking, the notion of designing a unique and stylish collection of doors, tops and sides to fit IKEA furniture frames was the ideal business concept for us to pour our passion and creativity into knowing there would be highs and lows.

The highs

We were SO excited to have a @fronteriors pop up exhibit on Sunday at my office @nasabdubai where people could get an up close and personal look at the colours, textures and newest editions to the fronteriors collection.
With over 50 people showing up, a discussion about entrepreneurship with Pratyush Sarup, Head Of Programming at Downtown Design and so many enthusiastic reactions to the furniture, we were on such a high. Or as we say in Dutch: on a huge pink cloud.

The lows

Outside however, grey clouds were forming. Something that actually does not happen often in Dubai. And due to the sudden and heavy rain, our exhibition space Nasab flooded.

As you can expect, our bubble of the incredible launch was bursted. Hard! We unfortunately had to close down the pop up exhibition and write off some of our beautiful cabinets.

High-highs and low-lows is what entrepreneurship is also about. You will see a beautiful front end on websites, Instagram feeds and blog posts. Yet there is always, always (!) a back end. A back end filled with hurdles, mistakes, challenges and in this case, flooding.

But it will not get us down. After cleaning out our flooded exhibit and drying our tears, we will just work again on what makes the front end look so nice.

Having an own business is exciting, exhilarating and bloody hard work. But it is so worth it. Do you want to know more about starting a business and building a brand? Then let us know in the comments below.

PS: To still celebrate our launch, we want to let you know the fronteriors web shop did not flood. It is open!
With the code LAUNCH2019 you will receive a 10% discount till the end of this month.

Photo credits: Live Loud Girl. Marli Smith, Natelee Cocks

The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors



Six months ago I started the little adventure called fronteriors together with fellow stylist and friend @houseofhawkes. We both had a dream to design and build furniture. And so, without any big fat business plan, we decided over lunch to design a range of custom doors and tops to fit a selection of IKEA furniture frames that we work with a lot in our interior styling jobs. 

Over the last few months we have been selecting materials, colors and accessories. We had to get techie and design, build and test a website. The fun part was seeing the actual product come to life and doing the photo shoots. The less sexy side was tons of admin, calls, errors and hick ups. However: no rain, no shine… and we did it!

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Last month we made quite an exciting announcement regarding a new business adventure: fronteriors.
Together with Kath Hawkes (aka @houseofhawkes ) we decided that after years, of having a great collaborative working relationship, we could bring it up a notch and start designing and making furniture.
It is an absolute dream from my bucket list and has been an entrepreneurial endeavor since the idea first came up over coffee in January of this year.

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