The highs and lows of fronteriors

As you might have seen, @fronteriors – the side hussle that I started with fellow stylist @houseofhawkes – opened her virtual doors last month. It was a dream of ours to make furniture. And with a long and colourful history of #ikeahacking, the notion of designing a unique and stylish collection of doors, tops and sides to fit IKEA furniture frames was the ideal business concept for us to pour our passion and creativity into knowing there would be highs and lows.

The highs

We were SO excited to have a @fronteriors pop up exhibit on Sunday at my office @nasabdubai where people could get an up close and personal look at the colours, textures and newest editions to the fronteriors collection.
With over 50 people showing up, a discussion about entrepreneurship with Pratyush Sarup, Head Of Programming at Downtown Design and so many enthusiastic reactions to the furniture, we were on such a high. Or as we say in Dutch: on a huge pink cloud.

The lows

Outside however, grey clouds were forming. Something that actually does not happen often in Dubai. And due to the sudden and heavy rain, our exhibition space Nasab flooded.

As you can expect, our bubble of the incredible launch was bursted. Hard! We unfortunately had to close down the pop up exhibition and write off some of our beautiful cabinets.

High-highs and low-lows is what entrepreneurship is also about. You will see a beautiful front end on websites, Instagram feeds and blog posts. Yet there is always, always (!) a back end. A back end filled with hurdles, mistakes, challenges and in this case, flooding.

But it will not get us down. After cleaning out our flooded exhibit and drying our tears, we will just work again on what makes the front end look so nice.

Having an own business is exciting, exhilarating and bloody hard work. But it is so worth it. Do you want to know more about starting a business and building a brand? Then let us know in the comments below.

PS: To still celebrate our launch, we want to let you know the fronteriors web shop did not flood. It is open!
With the code LAUNCH2019 you will receive a 10% discount till the end of this month.

Photo credits: Live Loud Girl. Marli Smith, Natelee Cocks

The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors



Six months ago I started the little adventure called fronteriors together with fellow stylist and friend @houseofhawkes. We both had a dream to design and build furniture. And so, without any big fat business plan, we decided over lunch to design a range of custom doors and tops to fit a selection of IKEA furniture frames that we work with a lot in our interior styling jobs. 

Over the last few months we have been selecting materials, colors and accessories. We had to get techie and design, build and test a website. The fun part was seeing the actual product come to life and doing the photo shoots. The less sexy side was tons of admin, calls, errors and hick ups. However: no rain, no shine… and we did it!

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Last month we made quite an exciting announcement regarding a new business adventure: fronteriors.
Together with Kath Hawkes (aka @houseofhawkes ) we decided that after years, of having a great collaborative working relationship, we could bring it up a notch and start designing and making furniture.
It is an absolute dream from my bucket list and has been an entrepreneurial endeavor since the idea first came up over coffee in January of this year.

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You might have seen it on my Instagram stories already yet due to the high enthusiasm and adrenalin levels, we also want to share this news on the blog.
I have started a new business venture with friend and fellow interior stylist, Kath, better known as @houseofhawkes. Kath and I met at an industry event a few years ago and have developed a great working relationship and friendship from the start. Even though we are in the same line of business, we have proven that sharing is caring. Being open and constructive towards one another has given us both the opportunity to grow.

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