Last month we made quite an exciting announcement regarding a new business adventure: fronteriors. Together with Kath Hawkes (aka @houseofhawkes ) we decided that after years, of having a great collaborative working relationship, we could bring it up a notch and start designing and making furniture. It is an absolute dream from my bucket list and has been an entrepreneurial endeavor since the idea first came up over coffee in January of this year.
You might have seen it on my Instagram stories already yet due to the high enthusiasm and adrenalin levels, we also want to share this news on the blog. I have started a new business venture with friend and fellow interior stylist, Kath, better known as @houseofhawkes. Kath and I met at an industry event a few years ago and have developed a great working relationship and friendship from the start. Even though we are in the same line of business, we have proven that sharing is caring. Being open and constructive towards one another has given us both the opportunity to grow.
We often catch up over coffee to exchange thoughts and ideas and at our first meeting this year, after yet another discussion about upgrading and/or hacking IKEA furniture for clients that required custom carpentry work, and our frustration with the fact that no such products exists ready-made in the market, we decided, pretty much on the spur of the moment, to ‘fill that gap’ ourselves. And just like that, Fronteriors was born!
Following that eventful lunch, we have spent several weeks channelling our creativity to design a range of custom doors and tops to fit a selection of IKEA furniture frames that we work with a lot. The concept of making bespoke fronts and accessories to upgrade IKEA pieces isn’t new – it exists across Europe and the US, but what we will offer is something locally available to the Gulf region as well as a selection of finishes that have not yet been seen in this arena.
Kath and I have dedicated a lot of time and thought to selecting the materials, combinations and upgrade options for our first launch. We are both suckers for cane yet have a list of our favorite choices for the other surfaces of our fronts, sides and tops that we are hoping will blow your socks off too.
We announced our design collaboration via our Instagram platforms on 7 March and have been overwhelmed by the messages of excitement, encouragement and support received ever since – not to mention that we have been inundated with pre-orders that have resulted in a growing wait list. Needless to say, the pressure is on and we cannot wait to deliver our first products.
As I said in the Instagram post, there’s no million dollar plan in place, just two ridiculously passionate interior gals throwing caution to the wind and following a shared dream.
Keep an eye on our @fronteriors Instagram feed and website to see some or our inspiration, behind the scenes shots of this adventure and obviously more information regarding the official launch.