ZARA SPRING SUMMER 2018

Starting this summer with sort of a big deal. We were approached by ZARA to shoot for their new SPRING SUMMER 18 campaign – The Sun and Sand editorial.

Key elements in the briefing were wild, natural and a summer environment with details like stone, wood and sand. My boys are wearing the Zara boys new collection which with their terracotta shades and soft cotton and linen materials are perfect for outdoor summer adventures.

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COLLABORATIVE SHOOT – MIXING IT UP

A collaborative shoot is one of our own styling initiatives to highlight products and brands we love. It allows us to be innovative and creative guided by our own enthusiasm and Dutch spontaneity. We believe in the strength of combining different brands, products and players, from well known companies to upcoming creatives.

The starting point for this collaborative shoot was this gorgeous Krethaus Nido bed. The combination of natural alder wood, the high headboard and the clever boxes at the end make it a perfect bed for growing kids. The bed can be used for toddlers, and when removing the boxes, its perfect for bigger kids.
After the last two settings, a nursery and a girls’ room, we wanted to portray a gender neutral setting which could be an inspiration for a shared room.
By balancing out the color pallet and bringing in playful elements, it can work both ways making it really playful and unique.

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LIVE LOUD GIRL’S NEW OFFICE AT NASAB

We have just stepped up our game! As per this month, the Live Loud Girl team has an actual office and we are so delighted!

You might wonder from where we were posting #LiveLoudGirlHQ or #Justanotherdayattheoffice. Well, for years we have been working from my home starting from a small table on the landing to an actual home office. This is where we brainstormed, created mood boards, talked to suppliers and had many coffees and laughs. However, a lot of time is also spent on the road, in a studio or completing installations at clients’ homes.

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STYLING PROJECT – TEENAGE GIRLSROOM

A new room, a new vibe, a teenager and lots of fun products. You cannot make us happier by letting us play around with these ingredients.

This girls room required a dose of pink so we decided to partially paint the wall of the reading area. We always try to be creative and innovative in every project we undertake, especially with paint. Jotun’s Sunset Brown gives the room warmth and is a tone that will not easily bore. We decorated this corner with a Byron Bay hanging chair and some magical lights by Zoe Rumeau.

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