TRENDS FROM STOCKHOLM

Visiting the Stockholm Design Week has been one of the highlights of 2020. And I can say that even though the year is just started.
Being a Scandinavian design enthusiast, it was incredible to be in a part of the world where so many of my favorite designs come from. And I am not only talking about interiors. This also goes for fashion, styling and a new found interest: the Scandinavian food.
Now that the stardust of my Nordic adventure is settling, I finally have the time to share the trends I found most stunning and memorable.

We all know that the Scandinavians have an incredible talent for styling. So at the fair we were like kids in a candy store. Every installation was eye-catching due to the Scandinavian signature ton-på-ton (look it up).
My very favorites were String Furniture and New Works. Those stands were both styled by one of our favorite Design Studio’s: Lotta Agaton Interiors.
Overall we noticed lots of soft, nature-inspired shades giving the whole fair a refined look that we know so well from this part of the world.

The trends that caught our eye were not fully expected. Although the catwalk will sometimes give us a heads up on upcoming trends, we were a bit surprised by some. We do believe that you will be seeing more of this the coming year. If not with someone else, then definitely with us as we would love to explore working with these materials, lines and tones.

Trend 1: Heavy Texture

Although it is hard to say goodbye to our beloved velvet, we do feel that this trend is on it’s way out. But not to worry. We will be getting something nice in return: heavy and textured materials like Bouclé.
This is a resurfacing trend from the 70’s and 80’s which gives furniture – but also fashion – a whole new dimension. Bouclé is hot, especially for loungers and sofa’s.
Bringing texture into a room can transform a place from flat and plain to rich and full. It makes a space come alive.

Trend 2: Curvy, Slouchy and Organic lines

Even though we know Scandinavian design to be all about clean lines and a minimalistic style, things are changing. We are seeing organic shapes, curvy and slouchy furniture and softer silhouettes. We are loving this direction both for home decor and fashion. Doesn’t it feel like one big hug?

Trend 3: The color pallet of browns

When colors are given the names of some of our favorite foods, we just have to get on board. Hazel, Walnut, Cinnamon and Dark Chocolate were only a few of the tones tat stood out during the Design Week. Everywhere we saw beautiful dark woods giving us a strong connection to nature. Browns combine beautifully together, or with other neutral tones.

PS remember the trends from Milan from last year? Pastels are also still around so don’t toss out that baby blue coat just yet…





Photocredits
Top photo | The Sculptors Residence – a collaboration between Norm Architects | Dux Nordic | Menu | Pic by Trendgruppen PR
Trend 1: New works chair | &tradition chair | Woodio Design sink |Jeanette Madsen | Boucle fabric | New works sofa | Boucle throw | Skims loungewear |
Trend 2: Artillerriet lounge chair | Muuto vase | Jeanette Madsen | Ferm Living vase | Atbo furniture chair | Swedese side table | Urban Outfitters sofa | Linda Tol |
Trend 3: Brown on brown fashion | Wooden table | Arabesk armchair | String Furniture shelves | Coffee tables | Summer School Shop mugs | Styling at String Furniture |

BUSINESS GOALS 2020

So… January just flew by before being able to reflect on the past decade. A decade in which I not only became a mother, I also moved countries twice and started up two businesses that I am very proud of today.
It is always worth reflecting. Looking back gives you the opportunity to see what went well and what goes on the improvement list. Looking forward allows you to set our business goals for 2020. And being focused on those got me from being passionate about styling to running my own business.

Reflect

We did not get here overnight. We suffered from imposter syndrome for years, because being a creative and doing what you love can feel like a hobby. But now, six years after arriving in Dubai with an idea, I can say that my gut feeling has been my biggest driver.
It got me started with Live Loud Girl, a blog where I would share my love for beautiful interiors.
It allowed me to build a team of people I trust and can share ideas with.
It forced me to make bold decisions, bluff where needed and grab opportunities.
It pushed me to start the furniture business Fronteriors with Kath from House of Hawkes – a partner who others will refer to as my competition.
And it challenged me to rent a proper office.
Moving into Studio Fronteriors last year, has been a dream come true. It is the home to the Live Loud Girl, House of Hawkes and the Fronteriors team and the place we use for photo shoots and brand styling.

As interiors is kind of our thing, we have put effort, time and money into making this studio an inspirational place for all of us. Painting the ceilings and walls, putting in a wooden floor and adding furniture and accessories that make us smile when we walk in in the morning all adds up to our output.

Goals

  • Taking ourselves seriously (but not too serious… fine line…) and being professional is important for building our brand. We stay very close to what we believe in. Because if we don’t, who will.
  • Growth is essential. We want to stretch a bit and do things we never would imagine we could pull off. Being scarred and biting some fingernails is part of the fun.
  • It is not only about how much we make. We focus more on how we make it. The creativity prevails the financials. The fun overrules stress. And coffee always, always beats water.

If starting your own business is on your new years resolutions list, go for it. Here are our cliche tips that have worked for us:

  • Stop saying you will start, just start!
  • Speak to people about your ideas. Getting feedback is so valuable
  • Get out there and sell your product. If you don’t believe in yourself, no one will
  • Work hard, work a lot. Having your own business means that you are working 24/7. If that does not excite you, make a new plan
Business partners
New cane weave
Being an entrepreneur
fronteriors
business goals 2020

HOLIDAY HOME INSTALLATION: @LIVE LOUD GIRL STAYS

The best thing about installatios is seeing things come to life. All the thought we put into the choice of materials, the color pallet and finding unique items to make it a whole are just thoughts on paper up to the moment they are put into place. Where we usually do this for clients, this time around the istallation was for my own holiday home: Live Loud Girl Stays. A little three bedroom home near the Dutch Coast.

You might have seen some of the things we had put on the wish list. And slowly but surely we found all the right items. Some were bought in vintage stores (who would have known this lamp would look so amazing), other items were carefully selected from some of our favorite brands and local Dutch stores.

Every project starts with inspiration (Pinterest, magazines, Instagram…). For the mood board we will choose items we want to use to see how they work in combination with the chosen colors. It then all comes together with the actual installation where you will find us on a latter hanging a lamp or applying the wall paper.

There are a few items that really make this place special for me. I can’t hide the fact that I’m a huge fan of cane webbing. I love it for chairs, stools, cabinets…you name it. So when the Dutch supplier NLXL launched their new range, I could not wait to get my hands on it. A statement wall does not get more statement then this! I am giddy as a goat to have not one, but 2 designs of this wall paper making their appearance in the home. One as backdrop for the pink cabinet in the living room, the other as a headboard in the master bedroom.

The kitchen had a make over thanks to these new cabinets from De Oude Interieurbouw. I might be biased choosing this supplier (yes, my brother is also into interiors…) but they are honestly incredible. We kept the base of the kitchen and changed the sink, the cabinets doors and the kitchen counter top to black.

For the bathroom we (read: I) went a bit bolder. Yet the gorgeous pink Design Tegels will make you feel like you are showering on a pink cloud. The finishing touch here is the Finnish Woodio wash bassin. The washbasin is 100% waterproof wood composite that consists of real wood chips. And did you see the stunning &tradition Journey wall lights next to the mirror. Talking about finishing touches!

For the soft styling there were also some items on my wishlist like the table and Flowerpot pendant from &tradition. And how I love this amazing chair from rattan chair in the living room. It contrasts beautifully with the softer tones of the sofa and accessories.

Just before the end of the year we finished up this cozy holiday home on the Dutch coast. We will be staying here when we are back home, yet it is also available to rent! If you are interested, get in touch! We would love to host you and give you the full Live Loud Girl experience during your stay!

SHOP THE LOOK: Velvet cushion cover Harmony via Smallable | Cane webbing wallpaper NLXL | Flowerpot Pendant &Tradition | Print Je T’aime Smallable | Woodio Washbasin | Muuto dots via Smallable | Vintage Cane Thonet Chair | Ikea dining table

GROW UP & UP GRADE

Magic Linen

We often write about how we love creating spaces that kids grow into, not out of. When it comes to our own homes we obviously try to do the same.
Jack and Sam have been sharing a room for quite some time now. Basically it was because I fell in love with the Oeuf NYC bunkbed before I even had children. Luckily it was also to their liking.
As they grow up (so fast) we felt that we wanted to upgrade their room with some small changes, making it perfect for starting the new year.

It has been a while since we installed a kids room. Not that we have been bored. On the contrary. We have been working on large hospitality and residential projects, as well as my holiday home. Kids rooms is however what we started with five years ago so this project is a nice way to end this year.

Some new items…

I came across these beautiful Magic Linen olive green curtains, making me immediately want to change the color scheme of this room. This color is a bit bolder yet works surprisingly well with many color schemes. The material lets through the light beautifully but has a nice heavy hang.
Like with any installation, sometimes things don’t work our precisely how we planned it. The curtains ideally should generously touch the floor. That however requires a drill… And we were too impatient and wanted to share the result with you. So there is still a tweak to make.

We did another little upgrade to the daybed. With the kids being 8 and 9 now, we felt that it could use some large cushions to make it the perfect place for reading.
Besides that, to bring in some color we went for this funky hotdog rug. Adding texture to a sleek floor makes a room look warmer, and the design was obviously approved by the boys.

So with these few small changes, we have upgraded the room so that it coincides with the age, style and recommendations of the kids again. The basics remain the same, it is just a matter of changing around, mixing up and adding some new colors into the equation. As you can see below, make overs like this don’t take a lot of time. So in the holidays, when you have an hour, update & upgrade a room in the house. It’s easy!

SHOP THE LOOK:

Upgrade of the bedroom
grow up & up grade
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