FRONTERIORS: READY TO ORDER

Last month we made quite an exciting announcement regarding a new business adventure: fronteriors.
Together with Kath Hawkes (aka @houseofhawkes ) we decided that after years, of having a great collaborative working relationship, we could bring it up a notch and start designing and making furniture.
It is an absolute dream from my bucket list and has been an entrepreneurial endeavor since the idea first came up over coffee in January of this year. F

Almost two weeks ago, we brought all our sample pieces into 8th Street Studios for our very first Fronteriors product shoot. Seeing all the designs we have worked on literally come to life as we put the various configurations together that day was a really special milestone for us. And it could not have happened without with a LOT of help from our friends in the trade – to whom we are forever grateful. Our star, Marli, was behind the camera and the energetic Jelle Leeksma from Yalla Yalla Media was there to assist with some video content for our website tutorials. The lovely Kristin Nystrom, stylist and photographer extraordinaire, was on hand to style Kath and I while we posed for a quick picture or two for the website… feeling ever like the fish out of water that I am when a lens in on me! 
The Jotun team were there in full support, painting studio walls in our favourite shades and our friends at Nordic Homeworx even arrived with a spectacular Kährs wood floor that I needed to be physically separated from at the end of the day. We had also had our pick of some beautiful accessories from The Bowery Company and Home & Soul.
So, here we are giving you a first look at the Fronteriors designs. It’s not yet the full collection, but it’s what we have available for now and we are so excited to be offering you the possibility of making stylish, quality furniture at a reasonable price. Our collection of fronts, handles, legs, sides and tops are designed to fit IKEA’s most loved cabinet frames, including the BILLY and BESTA options, which is the ones we have decided to start with. Kitchens and waredrobes will follow in due course. 

With a long and colorful history of #ikeahacking between us, we plan to ensure that Fronteriors will bring the latest interior trends to the market, including many stylish finishes that have not often been seen in the hacking arena.

Interested? Email info@fronteriors.co to request a copy of the cookbook. Until the website build is complete, orders can be addressed by email. We are so eager to start!

Let the furniture making games begin!


TRENDS FROM MILAN

The Milan design week has just come to an end and we are very happy that we could visit it once again. We traded in office mornings and dates with our laptops for wandering the streets of the design and fashion capital of Italy. Spending a week here, spotting trends, seeing so many installations and speaking to suppliers got us so inspired that we can’t wait to start creating again ourselves.

We have mentioned before that fashion trends often flow over into interiors. And indeed, in Milan we saw what we have spotted in last years Vogue.

Pastels are definitely on trend! On their own or a combination of tones, everything goes. We loved seeing the a perfect example of how fashion meets function, comfort and style at Muuto. Their new Oslo side chair is a beauty and on our wish list for dining room designs.

Another translated fashion trend is the use of corduroy as upholstery. We have a big crush on the chairs we saw at Normann Copenhagen. The thick cords are really something distinctive.

It does not get more Nordic then using wood in combination with sheep skin. An incredibly comfortable element that we welcome with open arms as this will be a true statement piece in your home. Our favorite one was at &tradition where we attended the preview. The space alone was a pleasure to be in as nothing gets us more inspired then concrete, old industrial elements in combination with classic Nordic design.

Apparently gold is the new black. We saw a lot of brass and golden accents on furniture. Besides that, the gold colored mirrors are still very much on trend and the same goes for lighting. These golden accents are perfect for giving your interior a more full and rich feeling. It combines so well with minimalistic design.

It was a week well spent. We are ready to translate what we saw into our designs. What is your favorite trend or what would you like us to start working with? We are keen to know.

Photo credits Pastels: Vogue | Muuto | Live Loud Girl at Studio Pepe Milan
Corduroy: Normann Copenhagen | Vogue | Pippa
Sheepskin: &tradition | Ugg Australia | the Fashion Guitar | Live Loud Girl
Gold: Live Loud Girl | & tradition | Normann Copenhagen | Mode RSVP

NEW ADVENTURE – FRONTERIORS

You might have seen it on my Instagram stories already yet due to the high enthusiasm and adrenalin levels, we also want to share this news on the blog.
I have started a new business venture with friend and fellow interior stylist, Kath, better known as @houseofhawkes. Kath and I met at an industry event a few years ago and have developed a great working relationship and friendship from the start. Even though we are in the same line of business, we have proven that sharing is caring. Being open and constructive towards one another has given us both the opportunity to grow.

We often catch up over coffee to exchange thoughts and ideas and at our first meeting this year, after yet another discussion about upgrading and/or hacking IKEA furniture for clients that required custom carpentry work, and our frustration with the fact that no such products exists ready-made in the market, we decided, pretty much on the spur of the moment, to ‘fill that gap’ ourselves. And just like that, Fronteriors was born!

Following that eventful lunch, we have spent several weeks channelling our creativity to design a range of custom doors and tops to fit a selection of IKEA furniture frames that we work with a lot. The concept of making bespoke fronts and accessories to upgrade IKEA pieces isn’t new – it exists across Europe and the US, but what we will offer is something locally available to the Gulf region as well as a selection of finishes that have not yet been seen in this arena.

Kath and I have dedicated a lot of time and thought to selecting the materials, combinations and upgrade options for our first launch. We are both suckers for cane yet have a list of our favorite choices for the other surfaces of our fronts, sides and tops that we are hoping will blow your socks off too.

We announced our design collaboration via our Instagram platforms on 7 March and have been overwhelmed by the messages of excitement, encouragement and support received ever since – not to mention that we have been inundated with pre-orders that have resulted in a growing wait list. Needless to say, the pressure is on and we cannot wait to deliver our first products.

As I said in the Instagram post, there’s no million dollar plan in place, just two ridiculously passionate interior gals throwing caution to the wind and following a shared dream.

Keep an eye on our @fronteriors Instagram feed and website to see some or our inspiration, behind the scenes shots of this adventure and obviously more information regarding the official launch.

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