In the category ‘better late then never’, we would love to share a project with you that has kept us very busy the last few months.
For interior stylists it is always exciting when new color cards are being launched. Especially when it is the color card of our partner Jotun. And this years trend color launch was extra special since we were in charge of styling the event including the roll out in the region. Inspired by the new color pallets and a direction that we were given from the head office in Norway, we created a set up for the launch event including a sit down dinner at stunning Inked Dubai.
For the Jotun offices in Algeria, Egypt, Iran, Jordan, Kuwait, Oman, Qatar, Saudi Arabia, Sudan and the UAE we were in charge of designing a setting to present the new color card.
You would think that you would know all the colors out there right now yet every Jotun launch is surprising. Not only the colors on their own, it is all about the complementing colors that jointly make a themed pallet. This is the new Jotun color collection for 2018:
Serenity is all about peach, blush and sandy brown. Think of African soil, handicrafts, stone and wood. This combined with creme white gives the pallet a flesh yet warm feel.
City is a blue based pallet deep and cool blue tones. Combined with a marble grey and a warm wood tone they create a urban pallet.
Nature makes you smell the greenery outside. A tropical feel with fresh and deeper greens in combination with pink tones give a recharging effect.
You would think that the City pallet is right up our street. And it is. We would be comfortable working with any of these colors. Yet our very favorite is the Dark Teal – a warm and surprising color greenish blue from the Nature collection that we can’t wait to use. Stay tuned as we already have some ideas about how to use this!
A color that we got totally hooked to is Blushing Peach from the Serenity pallet. It is so easy to style in different ways. If you are looking for a color that is bold yet effortless to combine, this is the one.