The highs and lows of fronteriors

As you might have seen, @fronteriors – the side hussle that I started with fellow stylist @houseofhawkes – opened her virtual doors last month. It was a dream of ours to make furniture. And with a long and colourful history of #ikeahacking, the notion of designing a unique and stylish collection of doors, tops and sides to fit IKEA furniture frames was the ideal business concept for us to pour our passion and creativity into knowing there would be highs and lows.

The highs

We were SO excited to have a @fronteriors pop up exhibit on Sunday at my office @nasabdubai where people could get an up close and personal look at the colours, textures and newest editions to the fronteriors collection.
With over 50 people showing up, a discussion about entrepreneurship with Pratyush Sarup, Head Of Programming at Downtown Design and so many enthusiastic reactions to the furniture, we were on such a high. Or as we say in Dutch: on a huge pink cloud.

The lows

Outside however, grey clouds were forming. Something that actually does not happen often in Dubai. And due to the sudden and heavy rain, our exhibition space Nasab flooded.

As you can expect, our bubble of the incredible launch was bursted. Hard! We unfortunately had to close down the pop up exhibition and write off some of our beautiful cabinets.

High-highs and low-lows is what entrepreneurship is also about. You will see a beautiful front end on websites, Instagram feeds and blog posts. Yet there is always, always (!) a back end. A back end filled with hurdles, mistakes, challenges and in this case, flooding.

But it will not get us down. After cleaning out our flooded exhibit and drying our tears, we will just work again on what makes the front end look so nice.

Having an own business is exciting, exhilarating and bloody hard work. But it is so worth it. Do you want to know more about starting a business and building a brand? Then let us know in the comments below.

PS: To still celebrate our launch, we want to let you know the fronteriors web shop did not flood. It is open!
With the code LAUNCH2019 you will receive a 10% discount till the end of this month.

Photo credits: Live Loud Girl. Marli Smith, Natelee Cocks

The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors
The highs and lows of fronteriors

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