JOTUN’S COLOR LAUNCH 2019: IDENTITY

My suitcase had exactly been unpacked for one full day before it saw my clothes come in again. No pity needed as I had the chance to go off to what probably is the Interior capital of the world: Copenhagen to attend the official Jotun Color Launch 2019: Identity.

Every year Jotun releases her new colors that translate the latest trends and global inspiration into three themes with each eight beautiful colors.

This years color card Identity with themes Calm, Refined and Raw is all about that your home should tell a story, your story. Remembering who you are and having your home reflect that will create a space where you feel yourself. That is something we always take into account at Live Loud Girl.
This colour card is designed to create your personal space, a space that can ground us and comfort us – a constant, ever-reliable reminder of what makes us happy.

Every year we are stunned by the new colors. When you think you have seen them all, Jotun never fails to surprise.

Calm is a palette of neutrals which create the finest balance between the cleanliness of minimalism and the energy of colour. A perfectly judged palette of neutrals will always result in an inspiring space.

Refined allows our homes to be galleries of the items we love so much and collect throughout our lives. Vintage treasures, new design pieces, artworks in different styles and forms, together they create a new aesthetic which tells our personal story.

Raw is a pallet of warm colors of soil and sand which provide the organic reassurance of the real strong but never overpowering rural atmosphere. These colors allow us to create modern, rustic spaces.

What we love about this years collection is the warm and unsaturated feel that each and every color from these three themes give us.
The colors we can’t wait to start working with are the Jotun 12076 Modern Beige and Jotun 12075 Soothing Beige from Calm. I would love this for my own master bedroom. Subtle yet warm, a true soft neutral, a perfect color to wake up with every morning. Or should I go for the Jotun 12083 Devine or Jotun 12074 Peachy …
Have a look yourself and follow me on my short but very sweet and inspiring trip through Copenhagen on Instagram and my Stories. Would love to hear from you.
Ps. Noticed that Blue is this year off the table…

Jotun Color Trends 2019 Idenity

SHOP THE LOOK – PURPLE ROOM

We always love to share our projects here on the blog and we do it with the purpose of inspiring you to get creative as well.

For the Jotun Kids Collection 2018 we were asked to take care of the Art Direction and styling. It was a dream come true!  With lots of beautiful products and some fun and enthusiastic kids we saw everything come together. You can see the final result in the Jotun brochure and on our blog.

Inspired?

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SHOP THE LOOK – BLUE ROOM

Did you have a chance to look at our latest post about  photoshoot of the Jotun Kids Collection 2018 (a.k.a. our dream job of Art Direction and styling)?

For this collection, Jotun created three themes based on Children’s imaginative stories. The eight colors of each theme form a beautiful pallet which was the starting point for our designs. We created nine settings and want to share our favourites with you.
You can find the end result in the Jotun brochure and on our blog.

Perhaps it will inspire you to get creative too…

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ART DIRECTION + STYLING – JOTUN KIDS COLLECTION

We are proud to share with you something that only a few years ago was far beyond our wildest dreams.

When we were asked to be the Art Director for styling the Jotun Kids Collection we knew it would push us to create something we had never done before, we knew we needed to think big. It gave us the opportunity to work with a great team of professionals and creatives. It allowed us to grow.

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