Even though we live in a place where it is always summer, a summer holiday for us means a break from the heat, quality time with family and friends and filling our lungs with fresh air. The whole Live Loud Girl team is lucky to have the chance to travel back to Europe for all of the above reasons. We will spread out to come back to the office rejuvenated, rested and ready to work on the projects that are already lined up for the second half of the year.
Starting this summer with sort of a big deal. We were approached by ZARA to shoot for their new SPRING SUMMER 18 campaign – The Sun and Sand editorial.
Key elements in the briefing were wild, natural and a summer environment with details like stone, wood and sand. My boys are wearing the Zara boys new collection which with their terracotta shades and soft cotton and linen materials are perfect for outdoor summer adventures.
We have just stepped up our game! As per this month, the Live Loud Girl team has an actual office and we are so delighted!
You might wonder from where we were posting #LiveLoudGirlHQ or #Justanotherdayattheoffice. Well, for years we have been working from my home starting from a small table on the landing to an actual home office. This is where we brainstormed, created mood boards, talked to suppliers and had many coffees and laughs. However, a lot of time is also spent on the road, in a studio or completing installations at clients’ homes.
It is always summer in Dubai.
Yes, also when it is winter, fall, spring… being from Northern Europe that all accounts for ‘summer’.
So when it comes to summer vibes, we know all about it. The reason why we can relate so well to Bobo Choses new SS/18 collection: Neverending Summer.
A collection inspired on a kids curiosity, energy and sense of adventure. How much fun can you have in one of those neverending summer day’s?