BUILDING A BRAND

Just over a year ago, things shifted. Live Loud Girl had been evolving and finally we weren’t afraid anymore to say we were more then ‘just’ interior stylists with the focus on kids rooms. We see ourselves as a creative agency now. We have been allowing ourselves to get out there and take on bigger commercial projects. We focus more now on art direction, styling consultancy and building a brand.

Besides all this, my new business @fronteriors has been growing at the same speed as my kids. Together with my business partner @houseofhawkes I have been working around the clock to build a solid business. It has been all about finding a balance between following our gut feeling and doing what is commercially viable.

Although it was not intentional, both businesses complement each other. It is not possible (and not necessary) to draw a line between where one starts and the other one ends. Something that really came to show when I installed my own @fronteriors wall unit at home this week. Styling and furniture are two of my greatest passions. This passion and style have evolved over the years though.

Ingredients that changed my DNA

Traveling and living in different places in the world has definitely influenced my style, but also the way I do business. It allows me to push myself and be pushed by the people I have around me.
My Dutch roots give me guidance and keep things very clear (ask anyone from the Live Loud Girl or Fronteriors team…). My time in New York has taught me to stand out. And the Middle East gave me the opportunity to follow my heart and actually bring everything together. All these ingredients make it my own and – hopefully – unique. Even though I am genetically Dutch, I feel that these ingredients have changed my DNA.

The new focus

My focus at the moment is on entrepreneurship. It shifted from becoming a stylist to building a brand and running a company.
My dream and goal is to have @fronteriors grow into a healthy, confident brand which allows anyone around the world to welcome a piece of furniture into their home with a Scandinavian design feel.
Live Loud Girl is still my platform to tell my story about style. It will still be the place where we focus is on inspiring home owners to let their homes tell their story. On showing how to work with what you have, and sometimes adding that LOUD element. But with both businesses I want to focus on style. Untouchable, transformable, ever-changable style.

HOLIDAY HOME

Is there anything better than being on a holiday whilst staying in your own house? Being somewhere else yet sleeping in your own bed? Enjoying another country but sitting on the sofa you love?
When you have your own holiday home, I can tell you, you get the best of both worlds.

We finished the renovations of a small holiday home on the Dutch coast at the beginning of the year. The idea behind it is that it’s the place we stay at when visiting friends and family back home. Because there is only so much of suitcase living and sleeper couch sleeping you want to do on your well deserved holiday. Especially as a family of four.
So it is truly our home away from home and we wanted to give it that final finishing touch now that we had the chance to be there.



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BACK IN THE SADDLE

After being stuck inside for what feels like a life time, we recently saw the restrictions ease up which allowed us to go out again. And we immediately grabbed the chance with both hands. Not only because we were all desperate to get out of the house. Or that we were we dying to do something other than homeschooling and hiding in our temporary home offices. The possibility to get back to work allowed us to instal a project that we started designing at the beginning of the year. And it felt really good to be back in the saddle.



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MAKING THE MOST OF OUR HOUSE-ARREST

We are all spending much more time at home than we would normally do (and want). Yet in this whole ‘making the most of our house-arrest’ situation, we decided to spread some interior inspiration with quick home updates. We are not talking about big make overs that require us to go out to the shops of course. We mean some easy alterations with things we either already have at home or that we can order online. And the latter ties in with our shout out to all small businesses out there that can really use a boost right now.



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